Fo: Design Process

Defined the stakeholders based on fieldwork done at a coffee shop

Empathize

Empathize

Empathize

Observed coffee shop near nursery school

Created Sequence Flow and Mental Models for interactions between staff and (in this case) mothers with children

Interviewed staff and parents with young children

Created a user persona based on parents that we interviewed

Define

Empathize

Empathize

Developed persona of a parent with young child

Determined philosophy statement for FO

Established pain points that parents have when going out (just day trips) with children (packing necessary items, exit strategies, etc.)

Created a storyboard of user's experience

Ideate

Empathize

Ideate

Design sprints: Idea writing, sharing, then more idea writing

Categorized ideas and determined feasibility

Designed a storyboard of user interaction

Researched existing market/products

Business Model

Our team did market research on feasiblity of implementation.

FO Promo Video

User Feedback

My son is at the age where sometimes he wants in the stroller and sometimes he doesn't...  makes planning [day trips] difficult. A service like this would be amazing! -Male, Indonesian, 29

Designing FO as a team

WeiWei Shen - Design second, researcher


Kevin Stevanus - Lead technical, researcher


Lian Liu - Video editing, business & market researcher


Yohei Fuse - Local insider, business & market researcher


Elaine Czech - Project lead and design lead